Dentsu Aegis Jumptank
Jumptank:
IP is the future of communications
Don’t put all your eggs in one basket. Aegis has its fingers in a few pies but seems to have taken that maxim even further with Jumptank. The innovation wing was launched amid much fanfare last year. But, whisper it, nobody really knew what it did.
Now the firm is loosing its first mobile app products upon the market. One to replace timesheets, the other to replace internal comms. The Aegis unit is apparently becoming an enterprise solutions provider and media firms need to get with the IP program or go the way of the dinosaurs, CCO Kristian Barnes and innovation chief Justin Baird told AdNews from its Bond-esque tech HQ.
Aegis will switch its internal comms to Fuse over the coming weeks then do away with the tedium of timesheets via Pushy, before rolling both solutions out to clients and the broader market, according to Barnes.
After that, it’s a full-on focal shift to IP, software and physical product development for the Dentsu-owned business unit. However, the Jumptank's remit will retain an element of strategic mind-bombing via the 2910 HQ, where ideas are brought to life in 4D. Literally.
That’s because Jumptank innovation boss Justin Baird has spent the last year building multimedia kit from scratch to create a multi-screen tech-hub at Aegis’ Sydney offices. Before building it, some of the technology didn’t even exist. But the former Google 'innovationist' has spent the last year creating a multi-modal marketers dream.
The result is four walls of cutting-edge rolling interactivity. Clients are brought in to bounce around ideas and are shown, or subconsciously steered, from creative concept to strategic execution. Then the room is reconfigured for the next creative brain-storming session.
“You don’t know ... what you don’t know,” Barnes said. “Here we can invite people in to start [defining unknowns] and bringing [those ideas] into their business."
The only limiting factor is client’s collective mind. Put it this way – there is not much in the way of PowerPoint during the sessions. Barnes claims Aegis is already setting caps on the facility, which it also leases out for hackathons and the like, to retain experience quality.
Diversify or die
While Barnes has high hopes for the two enterprise solutions, making physical product – which is in the pipeline – represents more than a subtle shift in emphasis.
“This is part of communications of the future,” he said. “We must be able to build real products for clients. Or find the right partners [to do so].”
Firms have to invest and diversify, or be squeezed out by commoditisation.
Project highlights that I developed / co-created:
Jumptank:
IP is the future of communications
Don’t put all your eggs in one basket. Aegis has its fingers in a few pies but seems to have taken that maxim even further with Jumptank. The innovation wing was launched amid much fanfare last year. But, whisper it, nobody really knew what it did.
Now the firm is loosing its first mobile app products upon the market. One to replace timesheets, the other to replace internal comms. The Aegis unit is apparently becoming an enterprise solutions provider and media firms need to get with the IP program or go the way of the dinosaurs, CCO Kristian Barnes and innovation chief Justin Baird told AdNews from its Bond-esque tech HQ.
Aegis will switch its internal comms to Fuse over the coming weeks then do away with the tedium of timesheets via Pushy, before rolling both solutions out to clients and the broader market, according to Barnes.
After that, it’s a full-on focal shift to IP, software and physical product development for the Dentsu-owned business unit. However, the Jumptank's remit will retain an element of strategic mind-bombing via the 2910 HQ, where ideas are brought to life in 4D. Literally.
That’s because Jumptank innovation boss Justin Baird has spent the last year building multimedia kit from scratch to create a multi-screen tech-hub at Aegis’ Sydney offices. Before building it, some of the technology didn’t even exist. But the former Google 'innovationist' has spent the last year creating a multi-modal marketers dream.
The result is four walls of cutting-edge rolling interactivity. Clients are brought in to bounce around ideas and are shown, or subconsciously steered, from creative concept to strategic execution. Then the room is reconfigured for the next creative brain-storming session.
“You don’t know ... what you don’t know,” Barnes said. “Here we can invite people in to start [defining unknowns] and bringing [those ideas] into their business."
The only limiting factor is client’s collective mind. Put it this way – there is not much in the way of PowerPoint during the sessions. Barnes claims Aegis is already setting caps on the facility, which it also leases out for hackathons and the like, to retain experience quality.
Diversify or die
While Barnes has high hopes for the two enterprise solutions, making physical product – which is in the pipeline – represents more than a subtle shift in emphasis.
“This is part of communications of the future,” he said. “We must be able to build real products for clients. Or find the right partners [to do so].”
Firms have to invest and diversify, or be squeezed out by commoditisation.
Project highlights that I developed / co-created:
Jumptank:
IP is the future of communications
Don’t put all your eggs in one basket. Aegis has its fingers in a few pies but seems to have taken that maxim even further with Jumptank. The innovation wing was launched amid much fanfare last year. But, whisper it, nobody really knew what it did.
Now the firm is loosing its first mobile app products upon the market. One to replace timesheets, the other to replace internal comms. The Aegis unit is apparently becoming an enterprise solutions provider and media firms need to get with the IP program or go the way of the dinosaurs, CCO Kristian Barnes and innovation chief Justin Baird told AdNews from its Bond-esque tech HQ.
Aegis will switch its internal comms to Fuse over the coming weeks then do away with the tedium of timesheets via Pushy, before rolling both solutions out to clients and the broader market, according to Barnes.
After that, it’s a full-on focal shift to IP, software and physical product development for the Dentsu-owned business unit. However, the Jumptank's remit will retain an element of strategic mind-bombing via the 2910 HQ, where ideas are brought to life in 4D. Literally.
That’s because Jumptank innovation boss Justin Baird has spent the last year building multimedia kit from scratch to create a multi-screen tech-hub at Aegis’ Sydney offices. Before building it, some of the technology didn’t even exist. But the former Google 'innovationist' has spent the last year creating a multi-modal marketers dream.
The result is four walls of cutting-edge rolling interactivity. Clients are brought in to bounce around ideas and are shown, or subconsciously steered, from creative concept to strategic execution. Then the room is reconfigured for the next creative brain-storming session.
“You don’t know ... what you don’t know,” Barnes said. “Here we can invite people in to start [defining unknowns] and bringing [those ideas] into their business."
The only limiting factor is client’s collective mind. Put it this way – there is not much in the way of PowerPoint during the sessions. Barnes claims Aegis is already setting caps on the facility, which it also leases out for hackathons and the like, to retain experience quality.
Diversify or die
While Barnes has high hopes for the two enterprise solutions, making physical product – which is in the pipeline – represents more than a subtle shift in emphasis.
“This is part of communications of the future,” he said. “We must be able to build real products for clients. Or find the right partners [to do so].”
Firms have to invest and diversify, or be squeezed out by commoditisation.
Project highlights that I developed / co-created:
