Launched the Dolby Lake Processor (hardware and software product) through the development of product launch documentation that extracted and highlighted the unique selling propositions of the new product series, provided key marketing messages for the three primary market segments, developed a co-branded approach to optimize market entry based on buyer behaviour models, market research and direct customer feedback, provided detailed technical outlines for product manuals, and detailed all customer touch components of the product (shipping kits, website architectures, brochures, spec sheets, and more).

Since its introduction, the Dolby Lake Processor has won multiple industry awards for product and technology innovation, and used as the main processor for global events, such as the Olympics, Commonwealth Games, and more.

Responsible for the technical relationship management and negotiation of the legal agreement with a new technology partner delivering IP-Standards based networking transport, securing an early adopter status resulting in a unique competitive market position.

Managed relations with a prospective OEM client resulting in the successful execution of an agreement securing a well-defined revenue stream for the next two financial years.

Responsible for the public release of the Live Sound Group’s software products, working with geographically separated parties to ensure the smooth execution of incremental product releases and new feature introductions.

Developed an Application Programmer’s Interface for the Dolby Lake Processor and worked with R&D internally to create new algorithms to support the interface requirements.

Worked closely with the Live Sound Group’s engineering group, Dolby Australia’s R&D group, and JPS, the largest event sound company in Australia, to develop a completely new loudspeaker protection system, satisfying the stringent requirements of JPS and satisfying our customers’ requests for improved speaker protection.

Prior to being acquired by Dolby before their IPO, the Australian company was called Lake Technology, which was the team that developed the IP behind Dolby Headphone and the Clair iO.

At Lake I was the Director of Product, where I introduced the Lake Mesa Quad EQ processor to the professional audio market, bringing a new revenue stream into the company and further establishing the presence of Lake Technology within the live sound industry.

Responsible for all live sound products, managing the development of new software and hardware features, supporting Lake’s personal selling approach and resulting in high customer satisfaction.

Worked with industry partners to develop a range of loudspeaker presets for the popular manufacturers including L-Acoustics, EAW, EV, and JBL, resulting in increased and sustained product sales supporting the company’s new live sound business.

With a skeleton staff, opened the San Francisco-based start-up subsidiary, responsible for all technical operations, reporting directly to the CEO.

Maintained and created new sales opportunities with existing clients, and developed new business relationships with both existing and new customers.

Working with a geographically dispersed team, introduced the Lake Contour digital loudspeaker processor to the professional audio market – responsible for the management of the product including specification of features, market positioning and messaging.

Oversaw the production of both the hardware and software components of the new product line.